Cookie Policy
Last updated
What this policy covers
This policy explains what cookies are, which ones this site uses, and how you can control them. It should be read alongside our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. We keep our use of them deliberately minimal.
Cookies we use
We only set analytics and advertising cookies if you accept them. When you first visit, a banner asks for your choice. If you do nothing, or choose “No thanks”, none of these cookies are set.
Strictly necessary storage
We store your cookie choice itself (in your browser’s local storage, under cookie-consent) so we don’t ask you again on every visit. This stores only the word “granted” or “denied” and identifies nobody.
Analytics cookies (only with your consent)
With your consent, we use Google Analytics to understand how the site is used: which pages people visit, how they found us, and what could work better. Google Analytics sets these cookies:
| Cookie | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes visitors | 2 years |
_ga_* |
Maintains session state | 2 years |
Google provides more detail in its cookie usage documentation, and offers a browser opt-out add-on.
Also with your consent, we use Microsoft Clarity to see how the site is used in aggregate, through heatmaps and anonymised session replays, so we can improve it. Clarity sets these cookies:
| Cookie | Purpose | Duration |
|---|---|---|
_clck |
Distinguishes visitors for Clarity | 1 year |
_clsk |
Links the actions in one visit into a session | 1 day |
Microsoft explains its practices in the Clarity documentation.
Advertising cookies (only with your consent)
With your consent, we also use Google Ads conversion measurement, which tells us when a visit to this site followed one of our adverts. It sets this cookie:
| Cookie | Purpose | Duration |
|---|---|---|
_gcl_au |
Links a visit to the advert that led to it (conversion measurement) | 3 months |
You can read about how Google uses advertising data, and control ad personalisation, at Google’s ads settings.
Live chat
The live chat on this site is provided by tawk.to. So that a conversation can continue as you move between pages, tawk.to stores a visitor identifier and the conversation state in your browser (its storage begins twk_ or Tawk). This supports the chat function itself and is not used to track you across other websites. tawk.to explains its practices in its privacy policy.
Change your choice
You can change your mind at any time:
Withdrawing consent stops new analytics data being collected from your visits. You can also delete existing cookies through your browser’s settings.
Managing cookies in your browser
Every major browser lets you block or delete cookies in its settings. Blocking all cookies may affect how some websites work, though this site functions fully without them.
Contact
Questions about this policy? Email rebecca@alisonedgar.com.