International #1 Best Selling Author

Find out more about Alison’s books, ‘Secrets of Successful Sales’ and ‘SMASH IT! The Art of Getting What YOU Want’

Image of two books by Alison Edgar MBE. The left book is titled 'SMASH IT! The Art of Getting What YOU Want' and has a colorful cover with pink and white text. The right book is titled 'Secrets of Successful Sales' with a white cover and bold pink and black text.

SMASH IT!® The Art of Getting What YOU Want

SMASH IT! The Art of Getting What YOU Want, Alison’s latest title, was released during the COVID-19 pandemic, designed to give those lacking motivation and direction a clear path to reach their goals.

Alison decided to embark on the journey of writing ‘SMASH IT!’ when she realised that a lot of people were using the learnings in her first book, Secrets of Successful Sales, to achieve not only professional targets but personal objectives too, implementing psychology and DISC to ‘SMASH’ their goals. 

Before writing ‘SMASH IT!’, Alison came across a surprising statistic; just 8% of people achieve their goals in life.

Dr Alison Edgar MBE in a bright pink blazer, smiling with excitement, standing beside an open cardboard box containing multiple copies of a book with the word 'SMASH IT!' visible on the cover, in a kitchen setting.

Alison wrote this book for the 92% determined to push themselves from planner to achiever. From haggling for a house, getting a job and winning work promotions to relationships and starting a family, in ‘SMASH IT!’, Alison Edgar MBE expertly evaluates why we fail in tasks we set ourselves – and offers the simple methods we can use to SMASH! our goals. 

Since its release, ‘SMASH IT!’ has reached the top of the Amazon charts multiple times, and has already helped to transform many people’s lives as they have achieved what they only could have imagined. 

Secrets of Successful Sales

“If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.”

“Blending sales and psychology, I share my methodology developed over 25 years as an award-winning salesperson and helping some of the UK’s most promising entrepreneurs develop their businesses.” –Alison Edgar MBE

Stack of books titled 'Secrets of Successful Sales' by Alison Edgar on a table.

Secrets of Successful Sales, which has hit almost 200 5-star reviews on Amazon since its launch in March 2018, has been likened to the eMyth. 

Alison’s debut book has reached the top of the Amazon best-selling chart on multiple occasions as well as being featured in WHSmith’s Top 10 Business Books. ‘Secrets of Successful Sales’ is currently stocked in some major high-street and internet retailers including Amazon Books, WHSmith, Waterstones, Blackwell’s UK, and Book Depository.

In 2018, Secrets of Successful Sales was chosen as one of the Top 10 Business Books written by a woman by The Independent newspaper.

Due to Alison’s success in WHSmith, reaching the Top 10 business books, in December of 2018 Alison completed a five-leg book tour in WHSmith stores in London and Bristol. 

Dr Alison Edgar MBE in a pink blazer signing a book titled 'Secrets of Successful Sales' at a table with stacks of books.

Alison suffered with undiagnosed dyslexia throughout her life, telling herself she “couldn’t write”.

In January of 2017, Alison realised there was a need for her teachings worldwide, and those most in need were unable to gain access and so set herself the challenge of writing her best-selling book, Secrets of Successful Sales. 

Secrets of Successful Sales gives individuals an opportunity to learn to love sales, smash their sales targets, and make more money in their business for the price of a train ticket. Alison prides her teachings on being accessible for all.

Secrets of Successful Sales has been highly acclaimed by some of the UK’s top entrepreneurs including Mark Wright, Ben Towers and Emma Jones CBE. 

Dr Alison Edgar MBE in a pink blazer holding a book while recording a video on a smartphone mounted on a gimbal, in a kitchen setting with an oven in the background and a tablet on the counter.