Pre-order my brand new book

Bringing together sales and psychology, I share the methodology I have developed over 25 years as an award-winning salesperson and help implement into businesses founded by some of the UK’s most promising entrepreneurs.


All pre-orders include a free copy of my online Course “The Guide to Starting a Business”.

Pre-Order now

“Selling is not swearing – when you do it right it’s simply great customer service” – Alison Edgar

As featured on

Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Public Speaking


Founder of Enterprise Nation

One of the most entrepreneurial people we have ever come across at Enterprise Nation. Alison inspires people to start a business and applies her skills to help them grow. The entrepreneurial landscape in Britain is a better place with her in it.

Emma Jones MBE

CEO Enterprise Nation

Small Business Saturday

Alison is a force of nature! She is super networked and loved wherever she goes, making her hugely impactful for the campaign. I would recommend anyone with the opportunity to work with Alison to seize it with gusto – I can assure you, she will!

Michelle Ovens, MBE
Director of Small Business Saturday

Young Entrepreneur of the Year

Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design

Dragon's Den Winner

Alison has been providing sales coaching to us at Grip It Fixings, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
CEO GripIt Fixings

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