Pre-order my brand new book

Blending sales and psychology, I share my methodology developed over 25 years as an award-winning salesperson and helping some of the UK’s most promising entrepreneurs develop their businesses.

All pre-orders include a free copy of my online Course “The Guide to Starting a Business”

Find out more

As featured on

“Selling is not swearing – when you do it right it’s simply great customer service” – Alison Edgar

Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Three ways we can work together to grow your business…

I love speaking about sales and entrepreneurship at events across the country…

The people I work with get a lot out of the experience…

Founder of Enterprise Nation

 

One of the most entrepreneurial people we have ever come across at Enterprise Nation. Alison inspires people to start a business and applies her skills to help them grow. The entrepreneurial landscape in Britain is a better place with her in it.

Emma Jones MBE

CEO Enterprise Nation

 

Small Business Saturday

 

Alison is a force of nature! She is super networked and loved wherever she goes, making her hugely impactful for the campaign. I would recommend anyone with the opportunity to work with Alison to seize it with gusto – I can assure you, she will!

Michelle Ovens, MBE
Director of Small Business Saturday

 

Young Entrepreneur of the Year

 

Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design

 

Dragon's Den Winner

 

Alison has been providing sales coaching to us at Grip It Fixings, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
CEO GripIt Fixings

 

My blog is packed full of great advice on sales and growing your business…

Employing Millennials – Who does that???

As we say goodbye to Kiya, we reflect on the things we have learned over the past year and a half and how millennials have changed the way we do business.

A Picture Paints A Thousand Words, Imagine What A Video Can Do

Do you know what makes a great video? We teamed up with ex BBC film producer and Founder of Skylark Media, Jo Haywood to tell you.

New Ways To Work: A Tool For Entrepreneurs

Following on from our previous blog, we thought we’d share a little bit more about the tools we use every day to help us work efficiently and effectively.