Order my brand new best-selling book


Blending sales and psychology, I share my methodology developed over 25 years as an award-winning salesperson and helping some of the UK’s most promising entrepreneurs develop their businesses.


“I was immensely impressed with this book, it is a must read for any business person who is serious about profiting from their product or service, especially those who may feel uncomfortable about the whole area of sales. Without sales business fails and Alison’s methodologies will inspire you” – Graham Harris
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“Selling is not swearing – when you do it right it’s simply great customer service” – Alison Edgar

Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Three ways we can work together to grow your business…

I love speaking about sales and entrepreneurship at events across the country…

The people I work with get a lot out of the experience…

Founder of Enterprise Nation


One of the most entrepreneurial people we have ever come across at Enterprise Nation. Alison inspires people to start a business and applies her skills to help them grow. The entrepreneurial landscape in Britain is a better place with her in it.

Emma Jones MBE

CEO Enterprise Nation


Small Business Saturday


Alison is a force of nature! She is super networked and loved wherever she goes, making her hugely impactful for the campaign. I would recommend anyone with the opportunity to work with Alison to seize it with gusto – I can assure you, she will!

Michelle Ovens, MBE
Director of Small Business Saturday


Young Entrepreneur of the Year


Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design


Dragon's Den Winner


Alison has been providing sales coaching to us at Grip It Fixings, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
CEO GripIt Fixings


My blog is packed full of great advice on sales and growing your business…

When is your Time to Shine?

How do you know when it is your Time to Shine? Award winning entrepreneur, Alison Edgar, discusses how she knew when it was her ‘Time to Shine’ and her highs and lows of writing her debut book ‘Secrets of Successful Sales’

Employing Millennials – Who does that???

As we say goodbye to Kiya, we reflect on the things we have learned over the past year and a half and how millennials have changed the way we do business.

A Picture Paints A Thousand Words, Imagine What A Video Can Do

Do you know what makes a great video? We teamed up with ex BBC film producer and Founder of Skylark Media, Jo Haywood to tell you.