Automotive
Porsche
Dare to Dream (International Women's Day)
British Motor Museum, Warwick
- Industry
- Automotive
- Event
- Dare to Dream (International Women's Day)
- Venue
- British Motor Museum, Warwick
- Format
- 30-minute slide-less keynote
Alison was extremely professional, friendly and engaging. I would highly recommend.
What Porsche needed
Porsche's Dare to Dream event marked International Women's Day as part of its wider Driven by Dreams campaign, built on Ferry Porsche's founding idea that a dream is where every car begins. They wanted a speaker who could mark the moment through storytelling rather than slides, and connect personally with the audience.
How Alison prepared
Alison delivered a 30-minute slide-less keynote built around her own journey, blending wit with hard-won lessons. Afterwards she stayed to talk with delegates, share advice and sign copies of her book.
The result for Porsche
The storytelling format held the audience from start to finish, and the post-keynote conversations gave delegates direct time with Alison rather than a talk-and-leave.
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