Alison Edgar MBE is a twice best-selling author of Secrets of Successful Sales (2018) and SMASH IT! The Art of Getting What YOU Want (2020). 


SMASH IT! The Art of Getting What YOU Want, Alison’s latest release, was released during the COVID-19 pandemic, designed to give those lacking motivation and direction a clear path to reach their goals. Alison decided to embark on the journey of writing ‘SMASH IT!’ when she realised that a lot of people were using the learnings in her first book, Secrets of Successful Sales, to achieve not only professional targets but personal objectives too, implementing psychology and DISC to ‘SMASH’ their goals. 


Before writing ‘SMASH IT!’, Alison came across a surprising statistic; just 8 per cent of people achieve their goals in life. She wrote this book for the 92 per cent determined to push themselves from planner to achiever. From haggling for a house, getting a job and winning work promotions to relationships and starting a family, in ‘SMASH IT!’, Alison Edgar MBE expertly evaluates why we fail in tasks we set ourselves – and offers the simple methods we can use to SMASH! our goals. 


Since the release, ‘SMASH IT!’ has reached the top of the Amazon charts multiple times, and has already helped to transform many people’s lives as they have achieved what they only could have imagined. 


The book was also released alongside an app, designed to help keep the reader on track with interactive videos and tasks, available to download from the app store now.

“If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.”

“Blending sales and psychology, I share my methodology developed over 25 years as an award-winning salesperson and helping some of the UK’s most promising entrepreneurs develop their businesses.” – Alison Edgar

Secrets of Successful Sales, which has hit 100 5-star reviews on Amazon since its launch in March 2018, has been likened to the eMyth. 

Alison’s debut book has reached the top of the Amazon best-selling chart on multiple occasions as well as being featured in WHSmith’s Top 10 Business Books. ‘Secrets of Successful Sales’ is currently stocked in some major high-street and internet retailers including Amazon Books, WHSmith, Waterstones, Blackwell’s UK, and Book Depository.

Due to Alison’s success in WHSmith, reaching the Top 10 business books, in December of 2018 Alison completed a five-leg book tour in WHSmith stores in London and Bristol. 

“As a dyslexic, writing and narrating Secrets of Successful Sales were two of the toughest challenges I have ever undertaken. I went through a huge amount of imposter syndrome during the journey, worrying nobody would buy it and if the book would be well received. Luckily, I am overwhelmed by the recognition and reviews I receive on a daily basis from people who have bought it and used my methodology to not only improve their sales but their lives.” – Alison Edgar

"Hallelujah! Straight talking, sensible, gritty and very knowledgeable author. A successful sales
representative with integrity. I have a small business and found myself in a sales swamp -
Alison saved me. I love her honesty, passion and motivation. Looking forward to the next book."
Amazon Reviewer

Alison suffered with undiagnosed dyslexia throughout her life, telling herself she “couldn’t write”.

In January of 2017 Alison realised there was a need for her teachings world-wide, and those most in need were unable to gain access and so set herself the challenge of writing her now best-selling book, Secrets of Successful Sales. 

Secrets of Successful Sales gives the public an opportunity to learn to love sales, smash their sales targets, and make more money for their business  for the price of a train ticket. 

Alison has had a lot of support after the book’s release from some of the UK’s top entrepreneurs including Mark Wright, Jordan Daykin, Ben Towers and Emma Jones MBE. 

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