Thought Leader and Entrepreneur

Alison Edgar is a world-renowned expert in building relationships and change management. 

In 2020, Alison founded her YouTube channel where she delivers weekly videos to enhance both sales professionals and everyday people’s lives based on her upcoming book. She offers implementable tips and tricks based on a mixture of psychology and personal experience to help people achieve their goals.

A thought-leader in the field of sales and psychology, Alison Edgar, The Entrepreneur’s Godmother and Managing Director of Sales Coaching Solutions has over 25 years as an award-winning salesperson.

Leaving the world of blue-chip sales, Alison set up her own business to work with entrepreneurs, start-ups and sales teams. 

According to Forbes magazine “90% of start-up businesses fail”, Alison made it her mission to flip this statistic on its head and give every business a fighting chance.

Working alongside Government and the UK’s largest business support organisations, such as Enterprise Nation and Entrepreneurial Spark, Alison has helped hundreds of businesses, from Start-Ups to multinational conglomerates.

"Alison is simply a ball of energy, she is so passionate about sales and selling.
Very accomplished and authentic"
Steve Lovell

In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace in 2015 and was named one of the UK’s Top Ten business advisers, #1 in Sales and Marketing.

More recently, she wrote her debut book ‘Secrets of Successful Sales’, which has reached the Amazon #1 spot with just short of 100 5-star reviews. Secrets of Successful Sales is stocked in the Top 10 Business Books in WHSmith and in flagship Waterstones stores across the country.

Secrets of Successful Sales breaks down Alison’s Four Key Pillars of Sales methodology and how when delivered correctly, sales and customer service are exactly the same thing.

A strong figure in Britain’s small business community, Alison has spoken on BBC Radio 4 and 5 Live, Radio Oxford, Bristol, Wiltshire, and LBC discussing the trials and tribulations (as well as successes) facing small businesses across the country.

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Alison is someone who not only has vast business knowledge but has first-hand experience creating and growing a successful business.

That’s why she was the perfect person to represent the entrepreneurial and small business community on BBC Breakfast throughout the 2017 UK General Election.

Alison was a feature on BBC Breakfast for the three weeks running up to the election. She has become a face for Britain’s small business community, speaking on behalf of entrepreneurs nationwide.