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Start as you mean to go on
Get the fundamentals right at the start. Set yourself up for growth and success with my guide to starting a business.
Here’s what the new course contains
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Over 20 videos
Structured bitesize videos you can watch anywhere, on any device, at any time.
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Over 20 activities
Step by step guides to help you turn ideas into actions that grow your business.
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Downloadable MP3’s
Download the MP3 version of the course and listen to it at the gym, in the car, anywhere.
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Online community
Free membership of the private Sales Heroes community.
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Lifetime access
Unlimited access to the course content for as long as you like. It’s yours forever.
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Over 7 hours of learning

A comprehensive training programme to help you start your business.
All this for just £99

When we dream of starting a business it’s usually because we want the freedom of working for ourselves and the adventure of following our dreams and building something around our passions and talents.

But starting a business is like having a baby – it doesn’t come with an instruction manual.

There’s so much to do it can seem overwhelming.

What’s Stopping You?

No matter how many jobs you tick off your list there’s always something else to be done. And it’s hard to know where to focus.

Sometimes it can feel like you’re getting nowhere.

It’s all too easy to get distracted by the shiny fun things, when you really need to take care of some of the less sexy tasks.

But successful businesses don’t happen overnight. They take hard work, determination and drive.

I can’t change that for you, but my Guide to Starting a Business gives you a roadmap to help you focus on the right things at the right time.

You’ll benefit from my experience, advice and a lot of encouragement and support along the way.

Who is this course for?

“I really want my own business but I’m not sure what kind of business to start”

“I’m thinking of setting up a business and I know what I want to do” – product or service based, B2B or B2C

“I’ve started a business, but haven’t fully committed to it” – you might still be working full or part time in a regular job, or maybe you’re a mum or dad trying to build something while you raise a family.

“Ive started my business, but I’m finding it harder than I thought and there’s more to it than I imagined”

If you’ve ever said anything like that – this course is for you.

What does the course cover?
  1. How to find the right idea for your business
  2. How to test your idea quickly to see if there’s a market for it
  3. How to identify and target the right market for your business
  4. Setting the right kind of goals
  5. How to start marketing your product or service
  6. How to start using social media to promote your product or service
  7. Pricing what you do
  8. Building a brand
  9. Turning your goals into plans
  10. Testing your business model works

It also covers practical things around funding, legal issues and accountants.

What support will you get?

If you complete the course and all of the activities – you should have everything you need to start a successful business.

You’re probably going to want to go back and repeat a lot of the activities in the course, as you develop your ideas and business.

There’s at least 7 hours of content and activities – most of it will be the time you spend working on the activities. Only you can do that. But my team and I will be there to support you every step of the way.

To make that possible we’ve set up a private Slack community just for students of my courses. That community is a direct line to me and my mobile phone. You can ask anything and expect an answer. Slack is much better than Facebook or LinkedIn groups because you aren’t surrounded by distractions and there are no adverts.

You can send me a direct message with any questions you have, but you can also benefit from the questions and answers other people are sharing.

100% Money-back Guarantee

We believe strongly in what we do and if for any reason you are unhappy with the course we will refund your money as long as you notify us within 14 days or purchase.

Are you ready to turn ideas into action?

You can try the first chapter for free.

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